Fixing
Product Experiences.
Fixing
Product
Experiences.
Fixing
Product
Experiences.
Fixing
Product Experiences.
Fixing
Product Experiences.
Fixing
Product
Experiences.
We're Angie and Dara.
We're Angie and Dara.
We're Angie and Dara.
…and we founded Root & Render to help growth-stage SaaS teams simplify complexity, improve onboarding, and build products users love.
…and we founded Root & Render to help growth-stage SaaS teams simplify complexity, improve onboarding, and build products
users love.
…and we founded Root & Render to help growth-stage SaaS teams simplify complexity, improve onboarding, and build products users love.
…and we founded Root & Render to help growth-stage SaaS teams simplify complexity, improve onboarding, and build
products users love.
…and we founded Root & Render to help growth-stage SaaS teams simplify complexity, improve onboarding, and build products users love.
…and we founded Root & Render to help growth-stage SaaS teams simplify complexity, improve onboarding, and build products users love.
What's in a
?
What's in a
?
What's in
a
?
root.
1
1
/’root/
noun
The origin or source of a thing.
The diagnostic rigor to find the real problem.
rend
rend
.
.
.
1
1
1
er.
er.
/’rend
e
r/
verb
To give form to an idea or solution.
The craft and execution to solve a problem well.
verb
To give form to an idea or solution.
The craft and execution to solve a problem well.
verb
To give form to an idea or solution.
The craft and execution to solve a problem well.
Most studios only offer one.
Both matter.
Most studios only offer one.
Both matter.
Most studios only offer one.
Both matter.
Why Product Adoption?
It’s not the features — it’s the experience. We reveal hidden value, fix sticking points, and turn powerful products into ones users actually adopt.
Grounded in strategy.
Grounded in strategy.
with
precision.
with
with precision.
with precision.
Grounded in strategy.
with
precision.
with
with precision.
Grounded in strategy.
with
precision.
with
with precision.
Grounded in strategy.
with
precision.
with
precision.
We don't begin with aesthetics. We begin with questions:
Where are users dropping off?
What's creating friction in the workflow?
What does your activation data actually reveal?
Only once the problem is clearly understood do we begin designing the solution.
We don't begin with aesthetics. We begin with questions:
Where are users dropping off?
What's creating friction in the workflow?
What does your activation data actually reveal?
Only once the problem is clearly understood do we begin designing the solution.
We don't begin with aesthetics. We begin with questions:
Where are users dropping off?
What's creating friction in the workflow?
What does your activation data actually reveal?
Only once the problem is clearly understood do we begin designing the solution.
The best UX work rarely feels like "design" - it feels like clarity.
The best UX work rarely feels like "design" - it feels like clarity.
The best UX work rarely feels like "design" - it feels like clarity.
The best UX work rarely feels like "design" - it feels like clarity.
Shaped by
systems.
Shaped by
systems.
.
Shaped by systems.
Shaped by
Shaped by
systems.
We spent years designing within large organizations where product decisions ripple across teams, systems, and users. That environment sharpened how we think:
see the system, not just the screen
prioritize impact over output
solve for clarity, not just completion
That’s the lens we bring to every product we work on.
We spent years designing within large organizations where product decisions ripple across teams, systems, and users. That environment sharpened how we think:
see the system, not just the screen
prioritize impact over output
solve for clarity, not just completion
That’s the lens we bring to every product we work on.
We spent years designing within large organizations where product decisions ripple across teams, systems, and users. That environment sharpened how we think:
see the system, not just the screen
prioritize impact over output
solve for clarity, not just completion
That’s the lens we bring to every product we work on.
A small roster is
A small roster is
our
our
.
.
A small roster is
our
.
A small roster is
our
.
A small
roster is our
our
.
Root & Render deliberately caps the number of companies we work with at any given time.
Not because we can’t scale — but because meaningful product work
requires focus.
Every partner works directly with the two designers leading the studio. No hand-offs. No junior layers. No bloated process.
Just experienced UX thinking applied where it matters most.
Root & Render deliberately caps the number of companies we work with at any given time.
Not because we can’t scale — but because meaningful product work requires focus.
Every partner works directly with the two designers leading the studio. No hand-offs. No junior layers. No bloated process.
Just experienced UX thinking applied where it matters most.
3 - 5
Active partnerships at a time.
3 - 5
Active partnerships at a time.
3 - 5
Active partnerships at a time.
100%
Senior-level work (no junior handoffs)
100%
Senior-level work (no junior handoffs)
100%
Senior-level work (no junior handoffs)
4-8
weeks
Typical implementation window
4-8
weeks
Typical implementation window
4-8
weeks
Typical implementation window
One studio.
One studio.
Two
.
.
.
One Studio.
Two
.
One studio.
Two
.
One studio.
Two
.
Root & Render bridges Atlanta, USA and San Miguel de Allende, Mexico. Two creative cities we're proud to call Home. One remote, async-friendly studio, built to work seamlessly with your product and engineering teams.
Root & Render bridges Atlanta, USA and San Miguel de Allende, Mexico. Two creative cities we're proud to call Home. One remote, async-friendly studio, built to work seamlessly with your product and engineering teams.
Root & Render bridges Atlanta, USA and San Miguel de Allende, Mexico. Two creative cities we're proud to call Home. One remote, async-friendly studio, built to work seamlessly with your product and engineering teams.
The people behind the
The people behind the
.
.
The people behind the
.
The people
behind the
.
Root & Render was founded by senior UX designers Angela and Dara, partners in both life and work. After years of collaborating inside complex product environments, they built a studio designed to focus on the kind of work they care about most: untangling complicated product experiences and turning them into something users can actually understand.
Some studios scale through headcount. Root & Render scales through depth of thinking.
Root & Render was founded by senior UX designers Angela and Dara, partners in both life and work. After years of collaborating inside complex product environments, they built a studio designed to focus on the kind of work they care about most: untangling complicated product experiences and turning them into something users can actually understand.
Some studios scale through headcount. Root & Render scales through depth of thinking.
Meet the team shaping the work.
Get a closer look at how we approach product experience and design.
Meet the team shaping the work.
Get a closer look at how we approach product experience and design.
