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Bit About Us.

Bit About Us.

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ROOT & HUH?!?!
ROOT & HUH?!?!
ROOT & HUH?!?!

What's with the funny name? Who's behind the cool designs? Where are we based? Get the Who, What, Where, and How - right here :-)

What's with the funny name? Who's behind the cool designs? Where are we based? Get the Who, What, Where, and How - right here :-)

Root & ?

root.

root.

root.

1

1

/’root/

noun

The part of the plant which burrows into the ground

and is the conduit for nourishment and water.

The fundamental cause or origin of a thing.


verb

To establish deeply and firmly.

To excavate; to discover the origin or source of a thing.

noun

The part of the plant which burrows into the ground

and is the conduit for nourishment and water.

The fundamental cause or origin of a thing.


verb

To establish deeply and firmly.

To excavate; to discover the origin or source of a thing.

rend

rend

rend

.

.

1

1

er.

er.

er.

/’rend

e

r/

verb

Cause to be or to become; to make.The act of iterating, creating, illustrating, and prototyping your ideas, messaging, and products to life.

verb

Cause to be or to become; to make.The act of iterating, creating, illustrating, and prototyping your ideas, messaging, and products to life.

The name Root & Render embodies

the essence of our partnership, ethos,

and approach. It reflects our mission

to rapidly create impactful designs

& visuals that are both strategically

grounded & beautifully executed.

Root & ?

One studio, two amazing cities we get to call Home. From the pulse of ATL to the charm of San Miguel, our creativity knows no borders.

Root & ?

We’re Angie and Dara — married for a decade, mildly obsessed with fonts, and joined at the mouse. We’ve alchemized our shared love of visual storytelling and great design into Root & Render — the kind of studio we’d want to hire ourselves. Some couples finish each other’s sentences. We finish yours… in the form of scroll-stopping, story-driven design.

Root & ?

Meet the people behind the pixels. Click below to learn more about each of us (and who hoards the font files).

meet Dara

meet Angie

We love what we do. Good ideas + great design = our favorite kind of math.

We love what we do. Good ideas + great design = our favorite kind of math.

UI/UX DESIGN

We design thoughtful, intuitive digital experiences that feel as good as they look. Whether it's a clickable prototype or a polished interface, we blend form and function to make every interaction effortless and engaging.

End-to-end UX design

Rapid prototyping

Site audits

user flows

UI/UX DESIGN

We design thoughtful, intuitive digital experiences that feel as good as they look. Whether it's a clickable prototype or a polished interface, we blend form and function to make every interaction effortless and engaging.

End-to-end UX design

Rapid prototyping

Site audits

user flows

UI/UX DESIGN

We design thoughtful, intuitive digital experiences that feel as good as they look. Whether it's a clickable prototype or a polished interface, we blend form and function to make every interaction effortless and engaging.

End-to-end UX design

Rapid prototyping

Site audits

user flows

UI/UX DESIGN

We design thoughtful, intuitive digital experiences that feel as good as they look. Whether it's a clickable prototype or a polished interface, we blend form and function to make every interaction effortless and engaging.

End-to-end UX design

Rapid prototyping

Site audits

user flows

UI/UX DESIGN

We design thoughtful, intuitive digital experiences that feel as good as they look. Whether it's a clickable prototype or a polished interface, we blend form and function to make every interaction effortless and engaging.

End-to-end UX design

Rapid prototyping

Site audits

user flows

UI/UX DESIGN

We design thoughtful, intuitive digital experiences that feel as good as they look. Whether it's a clickable prototype or a polished interface, we blend form and function to make every interaction effortless and engaging.

End-to-end UX design

Rapid prototyping

Site audits

user flows